I've been without a magazine subscription since my one-year Runner's World in 2001 (the last year I attempted marathon training). Before that, I had canceled a subsription to Outside, when it seemed their irreverant, gonzo-approach to the world of non-traditional sport started to lean a little more in the direction of L.L Bean and Toyota Pathfinder. Currently the only human member of my household without a subscription, I decided to possibly get back in the game, when I received a Girl Scout-sponsored form from my niece, Taylor. Choosing from their selection of magazine, I checked out two issues each of four publications that were under consideration from the library:
Outside: Somewhere along the line, I had the idea they had gotten a wakeup call, and were a cool magazine again. Nope. They had a lot to say about high-tech hiking gear and expensive vacations I could not afford, and were filled to the gills with luxury vehicle/SUV ads (including about six prior to the table of contents-a practice that I think would really annoy me, were I a journalist). The very essence of the magazine seemed to be the anithesis of the "light footprint" approach to outdoor travel and sport, and I could not have been turned off more, relative to what I was hoping for.
National Geographic: I found about half the articles fairly interesting, though I kind of have the same beef with the advertisers. What is the deal with the marriage between automobile manufacturers and magazine ads, anyway? They're ubiquitous. In Outside and National Geographic, I found a real sort of dichotomy between a series of articles every issue talking about conservation ("Saving America's Last Wild Places" or whatever) or the science of global warming; and then all these ads for this products that represent overconsumption and a big ol' fuck you to the very point the articles were arguing for. I don't know whether the blame falls more on the editorial staff for allowing this (less likely), or the readers for supporting this with the spending (more likely), but I don't care. I just won't have it. Joe America would like to tell me "if you don't like it, then don't read it," so fine. I won't. I'll find a publication that doesn't give me the heebie jeebies when I read it, or go entirely without. Or maybe I'll check out (literally, from the library) a magazine from time to time. Some of my biggest "activism" (or, perhaps, "slacktivism") is where I choose to put my dollars. I take it very seriously. And I don't want to throw it behind hypocrisy like this. In my mind they are making a choice (and certainly, it's a no-brainer for them) between my dollars and Buick's.
National Geographic Traveler: The ads didn't seem quite so in contrast to the editorial content as they did in the above publications, but they were generally of the same bent. My experience with this magazine, actually, had been in digging through old back issues at my mom & dad's. There, I was able to grab numerous articles of places throughout the world that I found extremely interesting. In retrospect, I realize that I was probably grabbing a pile of magazines in which to find those articles. I don't think the subject matter is quite consistently fascinating enough to me (or wasn't, in the two sample issues), to entice me to subscribe. Especially when you consider the "this is a pipe dream; I can't afford these trips" factor thrown in. I did, generally, find the writing and the approach towards travel to be fairly high caliber. But ultimately, I don't think I would get enough, issue in and issue out.
Backpacker: The most pleasant surprise of the bunch. Still a few Nissan X-Terra ads & crap thrown in, but also plenty of flat out gear & outfitter ads. The editorial slant definitely seemed to be firmly in the spirit of backpacker culture; not trying to appeal to some wealthier, older, larger, yet watered-down demographic of their bread & butter readership. The articles were pretty cool; though I would feel almost a little out of place reading the magazine these days. Fact is, we only camp about 3-4 times a year these days, and we never backpack (and probably won't again until Little Bean #2 is at least five). It would be a totally detached place from which I'd be reading the articles, and I can't help but to feel that there'd be subject matter that would be more personally relevant to me than what I find in those pages.
Wow-so where am I on this? Perhaps the magazine for me doesn't exist at all? Or perhaps (like most things of interest to me) it's not to be found on a "America's Top 200 (Magazines, in this case)" order form. I don't think poor Taylor is going to have me help her reach her quota. I've considered a subscription to "The Nation" or "Mother Jones," but to be honsest, I'm a little worn out from all the outrage. I feel like I'm getting the majority of information I need to have informed political opinions, and more preaching to the choir in which I sing is just going to whip me up and depress me unnecessarily. Maybe I consider the newly discovered Damn Interesting my "subscription." Their articles are fascinating. Maybe I up my blogroll. But God, sometimes I just want to kick back on the couch with a cat in my lap and a beer on a coaster. Say...perhaps I'll opt for some pure indulgence and be a founding subscriber of Beer Advocate Magazine. Hmm. I just may do that. Or I may opt for nothing. I will take suggestions, though...
Friday, April 21, 2006
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I think the more specific the focus of the magazine, the more likely you are to find the deitorial content and the ads agreeable.
There are an amazing number of niche magazines out there, but of course the dilemna of that is that it doesn't really broaden your horizons particularly.
As far as Outside goes, it seems entirely antithetical to what they should stand for that they accept advertising as they do. I guess that in order to hire high quality writers and send them to all corners of the world, it costs more money than a $20 subscription can justify given their base.
As for National Geographic, I grew up reading it when it had no ads at all. It was a sad loss that they were forced to resort to such measures. Would I pay more to get it without ads? Yes. Would I pay double? Probably not. That said, the Natioanl Geographic Society does far more harm than good in the world and I generally feel good that my subscription dollars go towards good things, ads and all.
So where does that leave you? It appears to depend on whether you want a general interst magazine (National Geopgraphic or Smithsonian - another phenomenally good institution, ads or not) or will get enough from a special interest magazine.
I subscribe to Fine Homebuilding, an excellent magazine whose ads are entirely focused tools and products for the construction industry, ala Backpacker. Much of the content is stuff that I don't need to know, but there are a couple of articles a month that I incorporate into my overall knowledge base regarding design and construction.
Obviously, magazines about the latest in cartography (or whatever narrow interest floats your boat) probably exist, but the content of those magazines may not be applicable enough to your life to make you get through them.
There are other possibilities....
Something like The Economist, probably the best weekly news magazine, eliminating all the chaff and bs found in Time or Newsweek and covering the entire world, without being politically leaning like Mother Jones or The Nation.
Perhaps some sort of environmental related magazine, or Vegetarian Times.
I get a great deal from reading National Geographic and Smithsonian. Their wide range of topics satisfies the generalist in me. Too much on one topic begs repetition, like in Mens Health where every 12 months you're subjected to the latest way of building rock-cut abs.
The world of blogs may render the magazine unnecessary, but you can't lay in bed with a laptop and read until you fall asleep. or at least I can't.
Actually, National Geographic does way more good than harm.
Agreed on laying in bed with a laptop. My point on the "hang out on the couch with my cat." I may possibly go the "Beer Advocate" route. I like the idea of expanding my horizons, in principle, but there are so, soooo many other opportunities to do that: Wikipedia, NPR, PBS, books, etc. etc. I may actually do the thing from time to time where I check a magazine out from the library.
I think backpacker is, for me, very very similar to what Fine Homebuilding is to you (relevant ads, a couple of articles of serious relevance, etc.); though you may simply have magazine subscriptions as a higher cost/benefit priority in your list of expenses.
Economist: you may be right, but Yuck on the name, alone.
Yegetarian Times: yuck. I mean, I have no idea, but geez...I'm a vegetarian and that sounds square.
Perhaps the search for a National Geographic/Smithsonian clone that doesn't accept ads is ON. PBS have a print magazine? Of course, if it's anything like PBS on TV, they'll claim to have no ads, but then have an 8-page DuPont "sponsorship" fold-out in the middle.
Or once or twice a year they'll an issue of only ads.
Ken Burns and that guy from Riverdance will do the layout.
For non-traditional sports, the print version of this is offered free, in town: http://www.twincitiessports.com/
For local interest, there's the free pub: www.mplsobserver.com
For left-leaning politico: www.citypages.com
I don't truly need any magazine. Maybe I'll stick to the occasional check-out of Nat'l Geographic & Smithsonian from the library.
Consider The Great Magazine Search concluded.
On a side note, are you familiar with the Utne Reader? If I was going to subscribe to a progressive political magazine, it would definitely be that...
I got the Utne for a while. It came as a bonus with a Salon.com subscription. I can't say I ever really got into reading it. Salon actually gave me a taste of a lot of magazines on a free year trial; in the past I've received Wired, Mother Jones, Utne, and a few other magazines I can't remember. I've discovered that by setting up my "My Yahoo" page with a host of RSS feeds from various places around the web, I get my "daily dose" and thus keep my snail-mailbox free of superflous paper. Oh, I do get the Wall Street Journal at home. That pretty much covers it.
Thanks for saying something on the children's mags. I wish you a lot of luck in finding one that fits your needs.
Wow-from Salon to the Wall Street Journal! You're swinging right! Thanks for your notes on Utne-good to know.
I can appreciate the Yahoo! feeds (though mine are almost entirely dailies-NPR, BBC, NY Times-for news rather than features); but I come back to the "sometimes I just want to kick back on the couch for an article" thing that the web is just not able to offer me at this time...
If I had a Magic-8 ball with a particularly large display, my current fortune might say "outlook not good for paid subscription right now"
Just to be clear, the WSJ is good regardless of party affiliation or world outlook. Just skip the editorial page, which is ass. Salon was better once, but I'll keep donating it, in hopes it may get better again.
Sorry-what I know of WSJ is pretty much just what I've heard of its editorial slant. I put that plus "journal of business, must be read by rich businessmen" together in my head and made the assumption.
I'll take your word for its unbiased news reporting. What's your main reason for subscribing-as opposed to, say, the NYT?
Actually, no good reason. When Cheri got into MBA school, she was offered a deep discount for a subscription to WSJ. It became part of my daily routine. It could have been the Times, but it wasn't.
I'm no businessman, but the WSJ does do a good job of informing the world how money impacts everything. Working at a hospital social worker, I feel ahead of the tape when I read about Merck's ongoing woes or this or that health breakthrough or trial.
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