I was just thinking, on the way into work, that this had to be about the dumbest fucking catchphrase in the history of advertising. What, exactly, were the Brim people trying to say? That other coffees were incapable of filling your mug? Or just that drinking their coffee made you pee an extraordinary amount? Perhaps their nasty, sludgy brew was in no danger of spilling. Sheesh. Plus, the whole thing just screams: "We named our company to rhyme with our slogan."
Any other ill-advised or plain unexplainable ad campaigns out there?
I guess Barq's Bites comes to mind...
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6 comments:
Chevy's 'Like a Rock' campaign when applied to their Avalanche truck/SUV.
I'm not thinking stupid just because, for example, a song is stupid, or I hate the product. I'm thinking something that doesn't make any sense, or would have the opposite effect than what's intended. I suppose you could say that "like a rock" is not a particularly winning simile when applied to a mode of transportation...
I might not be playing the game correctly, but what about Krispy Cream Donuts? The name in it's self describes closure in the bloodflow. My chest hurts just thinking of them. Oh! How about Glazers from Kwick Trip?
Like a Rock... Avalanche... Rock, Avalanche...
I get it Pat.
They were using "like a rock" long before that vehicle came along. I think I may see what Pat is saying. It's more like an inappropriate sort of irony. I wouldn't exactly put it in the "what were they thinking?" category, which is really what I'm looking for here...
What were they thinking?
When they used their old, 'Like a Rock' campaign in relation to a truck called Avalanche?
They have since stopped. Somebody realized it was a bad idea.
Whatever happened to lotioned toilet paper - talk about bad ideas.
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